The short answer, yes, Software as a Service is the future of software sales tech. But why? What does SaaS have that competing industries lack? What has usage grown so fast? And most importantly, why does SaaS matter to you? We’re going to cover all of these questions so you can walk away as a SaaS pro.
What is SaaS?
Software as a service (SaaS) is a software distribution model in which a third-party provider hosts applications, and makes them available to customers over the Internet. It’s software that’s hosted centrally and licensed to approved companies through subscription models, accessible on any device with an internet connection and web browser. SaaS is one of three main categories of cloud computing, alongside Infrastructure as a Service (IaaS) and Platform as a Service (PaaS).
Is SaaS better?
While its competing industries have their own benefits, there’s no denying that right now, SaaS is the future. Selling a subscription service over a single product license makes it much easier to predict future revenue. SaaS eliminates software piracy by automatically verifying licenses on each connection, it’s easier to expand into foreign markets, and because the system works 24/7, you can create new clients any time of the day.
And customers love it too. Companies can pay-per-use, and only for the services that they require, with no significant upfront costs for license fees. They can access the service anywhere at any time, giving them more freedom when it comes to working on the move. And with personalised and customised models, clients can have one-of-a-kind looking software that still receives automatic updates.
SaaS is set to dominate the tech market
Software as a Service (SaaS) has quickly become one of the fastest-growing industries in the UK software market, with more and more companies diverting to the cloud year-on-year.
In fact, in 2008, only 12% of businesses were using cloud-based apps, but by 2020, 73% of software organisations will have attempted to move almost all of their apps to SaaS. That’s rapid growth.
What all of this means for you
With the biggest increase in IT spending in 2019 contributing towards cloud computing strategies, there has never been a better time to excel your software career within one of the fastest growing IT sectors of 2019.
With a high demand for SaaS sales professionals, competitively-payed careers offering performance-related commissions are on the rise. While this varies among UK regions, on average, Cambridge has the second-highest tech salary in the country. And with the Cambridge Norwich Tech Corridor in the area, this trend continues throughout the East of England. According to a 2019 report, the region has 19,090 registered technology companies with over 89,000 employment positions.
As of February 2019, there were 216 registered SaaS start-ups in Cambridge, and SaaS-based companies are continually emerging in the area. You might have heard of some of these top 10 Cambridge start-ups, they include:
And it’s not just start-ups, some of Britain’s fastest-growing tech companies are SaaS-based, including Arcus Global Ltd, a multinational corporation, and Darktrace, a world-leading cyber AI and creators of Autonomous Response.
Software as a Service is the future of software sales tech. Be in the right role at the right time, and make the most of this rapidly growing market – speak to us today and we’ll find the right business development SaaS career for you.